Digital transformation. It seems to be the buzzword of the year. However, just because it’s catchy, doesn’t mean it might not be worth pursuing for your business.
At its core, Digital Transformation is an integration of digital technology into each and every aspect of a given business. The purpose is to change (improve) how you operate as a group, and how you deliver value to your target customers and/or end-users.
To our team, Digital Transformation begins with data: how it is collected. How it’s analyzed. What trends and information can be pulled from it. How it is reported on and more. Data facilitates transformation.
But: It is Also More Than Just Data
Digital transformation is also cultural. It requires teamwork and buy-in. It requires becoming comfortable with discomfort, with trying new things, with experimentation and with working in ways that may be new for many on the team, especially those who have been there a while and may be used to making decisions.
That’s because transformation is all-encompassing. Digital Transformation isn’t successful when it’s a one-time software switch or improvement. It is only truly successful when it becomes a movement that the whole team participates in.
Where Teamwork – Partnerships – Come in
Because Digital Transformation requires a focus on “new,” it can’t all come from in house.
You love your team, with good reason. They are the experts in whatever responsibilities they may carry out. They’ve designed your processes and have helped make key decisions to get you where you are today. But, this type of success and experience may be limiting when it comes to Digital Transformation; an outside view might actually be the biggest key to success.
An outside team – one that specializes in data-driven Digital Transformation – can get to know your business from a different viewpoint. They can ask questions your internal team may not be able to ask – or think of. They can derive different opinions of how processes currently work, to better propose new solutions that might be a better fit. They can also help put the right tools and workflows in place to make it happen faster than if a team decided to go about it in-house.
Makes sense, right?
Finding the Right Partner
Teamwork doesn’t mean any data-related business or solution can jump in and magically improve processes. Instead, it means transparency, honesty and conversations. It means sharing details and starting a business relationship in which both “sides” work together until they become extensions of one another.
Here, we refer to this sort of teamwork as a sixth-man mentality, or, simply, the Zerion Way.
We believe in pursuing digital transformation as a team, by asking targeted questions and creating custom solutions that help guide our customers toward their desired end goals. Sometimes, these solutions are clear-cut, but others, they require time and trust that we’re all working toward the same outcome. Does data collection play a role? Often, yes. For many of our customers, this is an integral part of daily functioning. But, unlike other solutions that stop there, we believe in going forward and pursuing a more rounded, end-to-end outcome that puts data into motion, a motion that leads to truly transformative results.
Ready to learn what this could look like for your business? Go ahead and start a free trial, today. We can’t wait to help you unlock what’s possible when the right solution is in place.