As a business leader, you know what your business needs. You understand your goals; you helped create the game plan and you have an idea of the functionality needed to make any process a success. Most importantly, you understand your industry – you know what it takes to set your company apart and you’re willing to do almost anything to make it happen.
You have focus.
That focus is critical – it’s what sets successful businesses apart from the rest.
How Focus Hinders Projects…and Vice Versa
Laser focus is important. When you are focused on the needs of your business, on the strategies needed to grow and on important initiatives, you’re better able to analyze those needs, to recognize threats and to respond appropriately.
This focus is probably what has you considering data in the first place; you recognize a need and you’re looking into ways to meet that need, for solutions. However, when focus turns into a need for control, projects can be hindered – they can fail to meet expectations.
Let’s look closer:
Once a need is identified – like the need for a data management system, for example – you probably jump into management mode.
You examine options, you figure out which products and/or services will meet your needs and so on. You research various data management apps, data collection apps and other tools. You also look at pricing, and how to keep it as minimal as possible. These are all smart business moves.
However, in many cases, this train of thought leads to bringing and keeping projects “in-house.” When it relates to a product, platform or other project that your team is already familiar with, it can be great. But, when it relates to a completely new initiative – something through which you’re expecting huge results, it can be overwhelmingly negative – a waste of resources, time and energy.
On the same hand, bringing a project in house can work against focus. When a project becomes even bigger than expected and there’s no outside team to handle the transition, it’s easy for you to become the go-to person, which can take away from the focus your business needs to succeed.
What’s the Solution?
If this feels like a familiar scenario, you’re not alone. A recent Tech Republic article examined what those looking to harness data in the next year should pay attention to and learn from industry leaders doing the same.
One of their findings? Companies that see the most success in harnessing the power of big data, rely on outside vendors and consultants. These teams are most equipped for handling projects because they do it day after day; they also have expertise that can be hard to find in-house.
While projects can and should be customized to meet the individual needs of a company, those on the inside – executives and IT professionals – don’t need to start from scratch, and they certainly do not need to handle the execution of the project or its development, on their own.
Tech Republic explains (and we agree) that the best approach for harnessing the power of data, for making it work for your specific needs is to define the areas in which you would like to see change, to look at your existing tools and to look for ways to fill in the gaps that you find.
Taking this information to an experienced team that works exclusively with the data management needs of businesses like yours, is the next step for success. From there, customized plans and strategies can be developed and initiated – all while you focus on the needs of your business.
Focus is important; it’s what drives your business forward. Allow us to help you harness the power of data, while maintaining the internal focus you need to grow your business.
Learn more about the Zerion solution today! We’d love to discuss how data management might be a viable solution for you.